EventCRM
Project Overview
EventCRM is an AI-powered tool built at 26ideas to help Indian catering and wedding businesses design menus and plan events with far less manual effort and risk.
At 26ideas, the goal was to bring structure and automation to one of the most operationally chaotic parts of the events industry, starting with menu creation and ingredient planning for large multi-day weddings.
The opportunity: a modern tool for a traditional industry
My founder had previously run an event company in the early 2010s and had firsthand experience of how outdated operations were in the catering and wedding space.
Even as other industries adopted software and automation, most caterers in India still relied on a patchwork of notebooks, Excel sheets, and memory to plan complex multi-day events.
Understanding how Indian menus really get made
I began by deeply mapping how premium caterers like Trupti Caterers actually design menus with their clients.
A single event could span multiple days, each day including several meals, and each meal broken down into multiple courses and dozens of dishes with countless variations.
Through conversations and observation, it became clear that creating the “first draft” of a multi-day menu could take up to three days of back-and-forth.In that time, clients often continued talking to competing caterers, and slow menu turnaround directly translated into lost business.
The hidden pain: ingredients, scaling, and complexity
I began by deeply mapping how premium caterers like Trupti Caterers actually design menus with their clients.
A single event could span multiple days, each day including several meals, and each meal broken down into multiple courses and dozens of dishes with countless variations.
Through conversations and observation, it became clear that creating the “first draft” of a multi-day menu could take up to three days of back-and-forth.In that time, clients often continued talking to competing caterers, and slow menu turnaround directly translated into lost business.