My Role
As the lead designer and strategist during the internship, I played a pivotal role in the comprehensive redesign of Global Thought Foundation's website. My responsibilities included conducting a thorough analysis, collaborating closely with the client to identify challenges, and implementing solutions, such as a donor acknowledgment system and streamlining the volunteer registration process.
Working in tandem with other team members, I ensured a cohesive approach, aiming to enhance donor communication and overall user experience. Through collaborative efforts, we successfully transformed the foundation's online platform, emphasizing a user-centric design philosophy.
Understanding the problem
Global Thought Foundation's current website confronts critical challenges in donor communication, engagement, and overall user experience. The absence of a personalized acknowledgment message for donors and the lack of a compelling quote on key pages hinder emotional resonance, potentially impacting the connection with the foundation.
The old landing page was outdated.
Recognizing the outdated design and limited engagement on the existing landing page. The goal was to refresh the page with a contemporary aesthetic, compelling content, and improved user interactions, aligning it more effectively current UI/UX trends and with Global Thought Foundation's mission.
Unreliable Donation Section.
The current donation section on the website lacks reliability and a streamlined design. Notably, there is no completion or thank-you screen post-donation, impacting user trust.
Enhancing Volunteer Engagement.
While Global Thought Foundation has a volunteering section on its website, it currently lacks the desired level of engagement. Recognizing the importance of fostering a more interactive experience for volunteers, the foundation is aiming to revitalize this section. By redesigning and making it more compelling, the goal is to actively involve more participants in the foundation's mission and community initiatives.
Early Ideation
We kicked off a design sprint together using Notion as a remote collaboration tool, we gathered inspiration of how other NGOs craft their landing page, and shared what we like about them.
Then, we did a quick solution sketching together to end the sprint. This mini design sprint was condensed into 2 hours as our schedule were packed.
On a separate session, we established 4 design principles for the landing page to make sure we design based on these principles. These principles are centered around our consumers—How consumers portray us as a brand.
This is how the early wireframes looked like. On the left, we mapped out the purpose of each section, aligning with our design principles.
Final Designs
Before the redesign, there was lack of focus on what GTFs visions and goals were. The website was cluttered. The design language was inconsistent. It does not do justice to Global Thought Foundations’s unique value proposition.
Here's a detailed walkthrough of what we improved.
Social proof can be seen throughout the landing page. We've showcased GTFs Supporters with real metrics of their milestones as a non profit organisation.
Revamped Volunteering Registration
We streamlined and revitalized the volunteering registration process, enhancing accessibility and user engagement for Global Thought Foundation's mission.
New Donation Section
The old website did not have a dedicated donation section. It only had a “Donate Now” CTA which redirected the donor to a third party API payment screen.
This was really concerning as it did not feel secure nor did it feel encouraging to donate your hard earned money. To make matters worse there was no “Success / Thank You” splash screen once donation was complete.
Revamped “Celebrate your Birthday” Section
The "Celebrate Your Birthday" section, a pivotal and unique aspect of Global Thought Foundation's platform, underwent a comprehensive revitalization during the redesign. This involved preserving its original appeal while introducing fresh and engaging elements to enhance the overall user experience.
The revamped section now seamlessly integrates user-friendly features, captivating visuals, and compelling narratives, ensuring a more memorable and impactful celebration for supporters. By infusing new energy into this section, the redesign aims to not only maintain its distinctiveness but also attract a broader audience, encouraging more individuals to celebrate their birthdays with purpose on the Global Thought Foundation platform.
Revamped Photo Gallery
Transformed the Photo Gallery, infusing it with a modern and visually captivating design. The revamped gallery now offers a seamless and immersive browsing experience, showcasing a dynamic collection of impactful images that vividly narrate Global Thought Foundation's journey and mission.
